Brayleys acquires first Suzuki franchise, two further dealerships to extend Honda footprint

AM100 dealer group Brayleys has bought two Honda dealerships and its first Suzuki franchise from Crown Motors.

Located in Hendon and Bushey Heath, these acquisitions mean the group now operates 31 dealerships in locations ranging from the north of Manchester to the south of London representing nine manufacturer partners.

Family-owned Crown Motors joined the Suzuki GB franchise in 2020 with the opening of the Honda showroom in Hendon, North London.

The news follows the December announcement that Brayleys had bought its first Hyundai dealership in St Albans from family-owned business Coupers for an undisclosed sum.

That city centre site has been Hertfordshire’s authorised dealer for Hyundai for more than 30 years and added Hyundai to Brayleys’ portfolio of brands, including Kia, Honda, Mazda, Renault and Dacia.

Commenting on the acquisition of the newly acquired dealerships, founder and Brayleys CEO Paul Brayley commented: “By a wonderful twist of fate, the Honda dealership in Bushey is where I started my first sales executive job some 40 years ago. It’s incredible to see how far we’ve come and to continue this journey together. Here’s to new beginnings and a bright future!”

AW Rostamani Group now owns 100% of the business Brayley founded in 2003 with its first Honda franchise in St Albans.

In 2018 Brayley sold a majority shareholding of the group to Dubai-based AW Rostamani Group but remained as managing director and shareholder.

He was then appointed CEO of both Brayleys and West Way Nissan, which was also acquired by the Dubai-based group.

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