Audi UK has appointed José Miguel Aparicio to lead the brand, succeeding Andrew Doyle who leaves the brand in September.
Doyle is leaving Audi UK after leading the brand for the last seven years to head up Australian dealer group Peter Warren Automotive as its chief executive.
Aparicio joins Audi UK from Volkswagen Group Spain, where he has held the role of Audi brand director for the last six years.
He has also been director of Škoda and sales director of the Seat brand in Spain.
He has over 26 years’ experience within the industry, having started his career with Ford Motor Company in Spain in various sales and aftersales positions.
Before joining the automotive industry Aparicio studied mechanical engineering at a high level in both Paris and Madrid.
Alex Smith, managing director of Volkswagen Group UK, said: “José Miguel joins the team at an extremely exciting time for the Audi brand as it prepares to embed key new products such as the Q6 e-tron and embraces new technology and customer-centric innovations.
“I’d like to thank Andrew for his contribution over the past seven years; he leaves Audi in a strong position and number three in the UK sales charts.
“I know José Miguel is looking forward to building on this success.’
Aparicio will start his new role on October 1.
On joining Peter Warren Automotive, Doyle said: “I am very excited to take up the leadership of Peter Warren as it continues its growth path at an exciting time for the industry.
“From a distance, I have admired the group’s achievements and I am enthusiastic to build on those.
I will be re-locating back to Australia with my family and I look forward to meeting and working with the talented team who have achieved so much.
Peter Warren operates over 80 franchise operations and represents more than 30 OEMs across the volume, prestige and luxury segments.
