Motors has signed a three-year integrated content partnership with Premier League club Brentford FC, coinciding with the start of the new season.
The partnership will feature bespoke content across YouTube, social media, and digital channels, along with LED pitch-side perimeter branding at Brentford’s Gtech Community Stadium. Additionally, Motors will include Brentford FC players in its marketing campaigns.
Motors hopes to leverage Brentford’s 4.4 million followers on social and digital platforms, significantly expanding its digital reach among football fans. The collaboration also includes hosting dealer events at the stadium and supporting the club’s community initiatives.
Lucy Tugby, marketing director at Motors, said: “This partnership with Brentford FC is a first for Motors, offering us a unique opportunity to engage with football fans across the Premier League. It will help increase brand awareness and drive leads for our dealer partners across the UK. We’re also excited to support Brentford’s community projects, especially with the stadium being so close to our Richmond head office.”
Fran Jones, Brentford FC’s commercial director, added, “As a local business dedicated to excellent service, their values align with ours. We look forward to growing our partnership over the coming seasons and collaborating on community initiatives with the Brentford FC Community Sports Trust.”
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
