Dealers are doubtful whether they will meet their manufacturing partners’ new car sales targets due to current market conditions.
The question featured in the latest NFDA’s Dealer Attitude Survey which was carried out over a five-week period and asked franchised dealers in depth questions about their business relationship with their respective manufacture partnerships.
With an average score of 5.9 the question on whether the dealer would meet manufacturer sales targets in the current market suggested a lack of confidence against the prevailing weak economic backdrop.
MINI topped the list with a score of 8.4, closely followed by Kia with 8.3 and Nissan rounded off the top three with a score of 7.4. Jaguar (3.4), DS (3.8) and Volvo (4.3) received the lowest scores.
Published on 8 April, the survey also pointed to current profit returns also experiencing a slight decrease, with an average score of 6.1, down by – 0.1 from the Summer 2023 edition (-1.6% change).
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