Pfizer follows Eli Lilly’s lead in direct-to-consumer push 

By / / Finance / 1 minute of reading




Pfizer on Tuesday unveiled a new online platform designed to help simplify and coordinate healthcare for consumers, adding momentum to an emerging trend in big pharma that has drawn criticism from some provider groups and policy experts. 



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Lisa Ferguson is an award-winning writer and editor who is passionate about politics, health, business, and finance. In her free time, Lisa loves to read nonfiction books and watch documentaries about current affairs. Her favorite subjects are health care policy, climate change, and social justice issues like immigration reform.

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