Motor Marketing Solutions is partnering with Pinnacle Warranties to help dealers optimise their digital channels and improve warranty sales.
UK shoppers are projected to generate over £105 billion in mobile commerce revenue by the end of 2024. However, many dealers still rely on outdated desktop-first website designs, leading to poor mobile experiences, slower page load times, and diminished rankings in Google’s mobile-first index.
Motor Marketing Solutions, which is an approved marketing partner for Suzuki GB, offers services tailored to dealers of all sizes, including website development, bespoke SEO, customer review systems, dealer training, and consultancy.
Anthony Marshall, director of Pinnacle Warranties, said: “We are delighted to announce our partnership with Motor Marketing Solutions. Their deep understanding of the automotive industry, combined with their ability to offer cutting-edge marketing solutions, makes them the ideal partner to help dealers grow their businesses.
“This collaboration enables dealers to include Pinnacle Warranties products seamlessly at the point of online reservation, rather than as an afterthought. By integrating warranties directly into the purchase process, we aim to significantly boost sales and enhance dealership profitability.”
Rene Robertson, managing director of Motor Marketing Solutions, added: “In today’s competitive market, prioritising mobile-friendly websites, faster page load times, and seamless integration of research, browsing, and purchasing functionalities is essential. Dealers who adapt to these trends will have a significant edge.”
